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I like how it seems to be tied to the Zune/Box account-system, so it's basically shared content between the two platforms, if it'll be relevant (Mostly thinking games here, as Zune isn't available in Europe *grr*).
It's a long business orientated talk, but I think it it's worth a watch for anyone who's interested in making money on their applications.
The part about we get five free applications on the market per year is also pretty good solution to counter criticism against not being able to distribute applications outside the Windows Phone Marketplace.
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