Originally Posted by labbu63
hey maybe its just the screen that makes it look bright
This is actually correct, the screen is what makes the "Automatic" brightness setting on the SGS phones look brighter than their LCD brethren. As we all know, currently all AMOLED displays use some kind of Pentile Matrix. All HTC devices (The N1 included) currently use RG:BG Pentile Matrix.
Do a google search on: "RGBG Pentile" and Samsung's site details it.
The SAMOLED display Samsung has made uses a new Pentile Matrix called RGBW:
Do a google search on: "nouvoyance" and it's the first site (sorry for the odd instructions, won't let new users post links
Using the new RGBW, a white subpixel is introduced on top of the standard RGB stripe. From my reading, this allows the screen to achieve the same resolution to the eye with 33% less subpixels and is a brighter display in the process.