they are a small company, in france, with a chinese manufacturer.
despite the demand, they are still small potatoes compared to other companies, and therefore don't get the priority in manufacturing.
huge demand, small overseas market at start. most people in the US for example knew/know nothing about gen5,6,7 etc - or even anything about Archos at all.
i recommend watching the archos official website, as i had a preorder for 2 months at JR.com, saw it go live on the archos.com site and ordered, had it in 3 days. just ahve to be vigilant ...