None of that ended up being the problem.
The problem turned out to be taking the google+ update
Go to settings -> Application manager -> VZWAVSService then hit disable.
son of a B. gotta go back and freeze vzw crap all over again.
So I started getting freeze happy with all the apps in the "verzion folder" (which was strangely in a group called verizon under ALL APPS) When I deleted all but 1 of the apps in the group folder, the folder melted to reveal the lone app. I rebooted and discovered this message at startup. play store had lots of updates for those frozen vzw apps and more and they kicked off and updated while still frozen. I defrosted all apps and of course they did not end up in the verizon folder but as indvidual apps outside verizon group folder.