Good Morning. We have a couple of nopcommerce (ecommerce) sites for which we need to improve keyword ranking. For this we have done
the following items till date
1. Added Keywords to categories and product pages
2. Built our sitemap.xml and robots.txt files and submitted pages to google to crawl our website
3. Worked on backlinks/Social bookmarkings and adding around 20 to 30 legitimate per month.
We would like to now move forward and do some advance SEO and need help on the next steps to improve our keyword rankings.
Specifically there are a couple of keywords which we want to move up and wanted to directions on how to achieve that.
Any help is highly appreciated.