Advantages Of Push Notification
- You can communicate with your users even when they are not in the app.
- You can create real-time traffic on your app, which makes your content reach more people.
- You can remind customers or send them valuable information.
- Push notification is the best way to inform users about any new launches or offers.
- You are adding value to the app when you send push notification on the latest news or information.
- For social networks, push notifications help to keep people engaged with the app. It helps in Increase Mobile App Download.
- If you are monetizing your app using ads, push notifications will help to get users to see the page with the ad. It will increase your ad revenue.
- It is an excellent feature for e-commerce apps. You can spur shoppers into making purchases. It’s for announcing unique benefits and discounts.
- Mobile App Push Notifications also help you in knowing your user. For that, they collect the data from them.
Timing Of Message
The timing of your Mobile Push Notification is crucial. You can find the timing by knowing the location of the user. Even if you have not collected the users’ location. You can find it using apps location or the user’s IP address. Sending messages during the night can have an adverse effect.
Most of the modern mobiles allow including multimedia in push notifications. You can have images or animations in the push notification. One can notice it as they occupy much screen space. But you should use it very diligently lest you irritate your user. You can also use notification icons to enrich your messages.
Make It Short And Sweet
Short messages get better responses. People get bored with reading emails and blogs. That’s why marketing emails get lost in the crowd or get deleted. Messages of 25 characters or less get better responses. If you want users to take action on your push notification, you should make the message short.
Social apps can send a notification to tell the users when their friends are active. It can ask the user whether they want to connect with the friend. It will elicit a response. It is an excellent way to keep the user activity on the app.