2018 has seen some major changes in the search world and it has been exciting for most of the SEOers. The year started with an announcement of the ‘speed update’ which was quietly released in the month of June. In addition to the updates in the speed algorithm, Google also introduced the Medic update for ‘YMYL’ sites. Along with the changes in the algorithms, Google also made changes within Search Console & Google My Business pages.
Based on the above changes, let’s look at some SEO strategies & techniques that will work in 2019 to dominate the SERP features.
- Optimize for Google’s Mobile-First Index
- Voice is the new Search
- Optimize not just for SERP
Towards the end of 2018 most webmasters started getting the alarming message ‘Mobile-first indexing enabled’, which means Google will crawl and index the mobile version of the site to rank your pages when a search is performed on mobile devices.
2. Voice is the new Search
Voice search is growing insanely. When looking at the facts for 2018, as mentioned by Brian in his SEO study on Voice search, 20% of all the searches are voice search. Most SEOs are now focused optimizing for voice search results.
3. Optimize not just for SERP
As mentioned above, Google has made several drastic changes in the SERP features by not just sticking to the traditional flow of results. SERP features were introduced to provide the most relevant & useful information to address the user’s query quickly.
These are a few trends that will dominate the search world in 2019. Another aspect to equally focus on will be Bing. No doubt, Google is still the Big Search Giant!
Optimize for Bing
Bing has been equally active as Google. It has improved its crawling efficiency and also supports JSON-LD for schema markup. You probably might not ignore the Bing updates and how you can drive the traffic from Bing search to kick off 2019 stronger.