"1. Use Application Ads to build your customer and subscriber base so that it can help you to increase your mobile app revenue.
2. Use Video promotion and social media promotion for your app to make it popular and known to people
3. Make your app teasers and try to promote them for a better return on investment.
4. Write some engaging content and promote that in order to get some monetisation"
Completely agree with all the bullet points, would like to add specifically that publishers are really missing holistic solution that would provide options to run ua/monetise on one platform. In this case, the publisher could reinvest money from ad monetisation directly to ua, and allocate major sources on development rather than on marketing strategies