Awesome! Dolby is similar to pharmaceutical companies. Now that their AC-3 patent has expired, they've already roped everyone in to use their Dolby Vision and Dolby Atmos. Perfect timing. Worse is HEVC/H.265, a compression manufacturers decided to use for UHD(4k) video which royalties are 5x higher than the previous format, capped at $25 million vs $5 million. I don't understand this. If the industry would back VP9, Google's open source compression, we wouldn't have so many hands in the pie ultimately leading to all us consumers getting screwed, paying top dollar for a 4k TV, and only being able to access one UHD source. Sometimes I wish the patent laws were more lenient. At least with pharmaceuticals, generics start being produced within 5 years or less, but they can't capitalize the first letter of the generic drug name. Maybe soon we'll see atmos.