How to monitor your app in first few days?

hzainab · Feb 10, 2015

Hello everyone,

We have launched an android app, Factor Monsters (by Knowledge Platform), yesterday. Google Play is not showing downloads as for now and I came to know that it will show number of downloads after 2-3 days.

I am curious that, in such case, how can I benchmark our app's performance? We have received 30 ratings so far. Are they a good start? Is there any benchmark or tool to determine if our app is going fine or not?

I tried to do Google Search but was unable to find any answer which can give this information.

I shall look forward to learn from you in this regard.

Best,
Hira

Gooldy Games · Feb 27, 2015

Once and for all. Remember one thing. You should integrate analytics services into your app to get prorper information and on time.
30 is rather good but the amount of marks rarely indicates the amount of downloads. I would suggest 100-500 in your case.

vaktu · Mar 13, 2015

Gooldy Games said:
Once and for all. Remember one thing. You should integrate analytics services into your app to get prorper information and on time.
30 is rather good but the amount of marks rarely indicates the amount of downloads. I would suggest 100-500 in your case.

You would suggest 100 - 500 of what in his case? Downloads?
Usually, you can expect that less than 0,5% of the users will review your app, and that 1 - 3% will give you the rating. Top games (Clash of Clans) get up to 10% ratings. But with such a low data, anything could happen. Also, many things could affect them:
- have you reviewed your app? With 30 reviews, your review is 3,3% of all your reviews...
- have your friends or family reviewed your app?
- have you asked people to review your app?

Anyway, good indicator would be to check how many impressions have you generated. Ad providers are much quicker with their dashboard updates. Also, integrating Google Analytics or Flurry could give you detailed insight in your users count, session length etc.
If you got 30 unincentivised reviews from general audience (not your facebook friends etc) it would mean you are most likely in 5000+ downloads range. But I guess you got these reviews from your friends or people that are somewhat familiar with you, and you are in 100 - 500 downloads range. Anyway, you can't expect any detailed and accurate data with such a low reviews count.

caasols · Mar 30, 2015

Hey hzainab,

30 ratings is a good starting point for just 2/3 days on the store, but as others have stated, I would wait until you have reached a higher volume if you want to use ratings as a metric.

I would focus on getting to know my users and the retention. Ratings may be good, but have you wondered how many of your new users have returned to your app after the first session? Or even if they are using the app the way you intended? Who are they? How much are they using? These KPIs will be more important on this stage since they will allow you to fine tune your users experience.

Google Analytics or Flurry can be an option and they are free services, but they will just give you some (limited) information. Since this is a newly app and you probably don't have a gigantic user community already, why don't you try other services which will also be free for your current numbers?
I know I am biased because I work for Liquid, but I would suggest that you take a look at what we do.

Regards and much success.

Gooldy Games · Apr 2, 2015

vaktu said:
You would suggest 100 - 500 of what in his case? Downloads?
Usually, you can expect that less than 0,5% of the users will review your app, and that 1 - 3% will give you the rating. Top games (Clash of Clans) get up to 10% ratings. But with such a low data, anything could happen. Also, many things could affect them:
- have you reviewed your app? With 30 reviews, your review is 3,3% of all your reviews...
- have your friends or family reviewed your app?
- have you asked people to review your app?

Anyway, good indicator would be to check how many impressions have you generated. Ad providers are much quicker with their dashboard updates. Also, integrating Google Analytics or Flurry could give you detailed insight in your users count, session length etc.
If you got 30 unincentivised reviews from general audience (not your facebook friends etc) it would mean you are most likely in 5000+ downloads range. But I guess you got these reviews from your friends or people that are somewhat familiar with you, and you are in 100 - 500 downloads range. Anyway, you can't expect any detailed and accurate data with such a low reviews count.

Yep, downloads. Usually you get bigger review\download rate in the beginning because of friends review , friend of friends review - etc. One crappy game of mine got 60 reviews and less then 700 downloads

celinegeorge · Sep 18, 2015

Hi, You can choose App Annie, App Figures or Flurry to track your apps performance.

AndroidPeak · Apr 24, 2016

We used Google Analytics and BugSense.

damponting44 · Jan 2, 2017

Tips to monitor your app -

1.Firstly – don’t only focus on app downloads!

2.Want to improve your app? The real data is about engagement!

3.More behavior to track? Push notifications!

4.Track those all important reviews and ratings

5.Depressing uninstall analytics – not to mention crash stats!

6.User Acquisition – where did a spike in downloads come from?.

Adnopsis · Mar 6, 2018

Some steps

hzainab said:
Hello everyone,

We have launched an android app, Factor Monsters (by Knowledge Platform), yesterday. Google Play is not showing downloads as for now and I came to know that it will show number of downloads after 2-3 days.

I am curious that, in such case, how can I benchmark our app's performance? We have received 30 ratings so far. Are they a good start? Is there any benchmark or tool to determine if our app is going fine or not?

I tried to do Google Search but was unable to find any answer which can give this information.

I shall look forward to learn from you in this regard.

Best,
Hira

Below is the data you need to track immediately after launching:

New users from acquisition sources
First-week engagement rates
First-week retention rates
Most used features
Least used features
App-store views and ratings
App installs vs. churn
Glitches/bugs

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How to monitor your app in first few days?

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