Originally Posted by EatPlayLoveIt
I have read that for indie guys it's not the best idea to launch near Christmas because the "big boys" like EA Gameloft etc are pushing huge amounts of cash into marketing and you'll have zero visibility no matter.
I have launched my game however.
What are your thoughts regarding this?
And what were the results?
IMHO, when big players are on arena, there is no place for small budgets. According to some researches, during the holidays ads double from normal days, and the volume of ads rises 9 times for TOP categories (e.g. commerce). Imagine the advertising noise you have to cut right through and think twice if you really can drown and outspend Amazon, Nike, eBay, etc.