I cannot believe that a company of Sony Ericsson’s stature can continue to make such fundamental marketing errors. First, unfulfilled promises, followed by lame excuses folled by published you tube and SE Blog videos! Of what you can’t have? Stupidity personified.
You can have it June 2010, oh no Q4. Nope we’ve moved it forward to Q3, nope back to Q4. OK then ’soon’ then ‘very soon’ no ‘immenent’ probably because no one knows the meaning of the word. Then ‘before the end of the month (October)’ Gosh 19.30 hrs on 31st to only the Nordic Countries? Uk politicians and Civil Servants are better organised than this………
In fact, many third world countries would appear to have significantly better organised infrastructures.
Utter, utter madness on the part of SE. If you purposefully set out to disassemble and destroy a brand you could not do much better than this.
If on the Apprentice. Lordy, Sir Alan would say……….
you spectacularly failed in this task after sowing the seeds of hope. ‘Your fired’
