[US Only] Starting today, you can buy Galaxy Nexus on Google Play. This Galaxy Nexus costs $399 and arrives at your door unlocked, without a carrier commitment or contract. Use Galaxy Nexus on the GSM network of your choice, including T-Mobile and AT&T in the US.
Galaxy Nexus is the latest smartphone from Google featuring Android 4.0, Ice Cream Sandwich (with Android Beam and Google+ mobile hangouts), the best Google mobile services and fastest updates directly from Google.
This unlocked Galaxy Nexus also has Google Wallet pre-installed, so you can pay quickly by tapping your Galaxy Nexus wherever MasterCard PayPass is accepted. Get $10 in your account as a Google Prepaid Card after you activate Google Wallet.
Learn more at google.com/nexus, and get your unlocked Galaxy Nexus on Google Play: play.google.com/store/devices
This also boosts the rumour of Google opening up their own store for devices.
I can also see everyone on the Marketplace freaking out right now..