Microsoft Surface Ears, for low volume problems

lgnationrc · Mar 28, 2014

Hi xda,

I have developed Ears for the Surface family of tablets. It has launched! https://www.kickstarter.com/projects/1463948377/ears-for-the-surface-tablets

I just want to see what your feedback is. This is my first project/product and if anyone has suggestions, let me know.

I would love to hear what the community thinks!

Thank you,
Brandon

vectron · Mar 28, 2014

lgnationrc said:
Hi xda,

I have developed Ears for the Surface family of tablets. I will launch it Saturday at 9:00am EST (UTC-5:00) on Kickstarter. Right now you can see the Prefundia link: http://prefundia.com/projects/view/ears-for-the-surface-tablets/976/

I just want to see what your feedback is. This is my first project/product and if anyone has suggestions, let me know.

I will post a Kickstarter link when it goes live.

I would love to hear what the community thinks!

Thank you,
Brandon

I really enjoyed the story behind your move to China and starting a business in there. I'm sure it will be inspirational for a lot of people!

Regarding the project, it's a good idea, but... here is a big problem I see with it. Your product is catered to a small group of people who bought original Surface RT (probably on fire sale when they drop the price). I know you really like it and still enjoying it, but in a big picture Surface RT (arm processor based, right?) was a huge flop for M$. On top of that, if they decide to release a new version of it and re-design location of speakers, your design will have to be changed.. Do you know what I mean?

Don't take it in a wrong way, I'm just trying to help you out with my opinion (I review a lot of products, see my signature link). The product you come up with is a good idea, but I'm not sure if its suitable for KS or IGG unless you set a low target. XDA is not the best place to promote it; you need to go directly to MS/Surface forums and communities to get a feedback from there and see if people will be interested to buy it. Then, maybe sell it through ebay or Amazon? Of course, I could be wrong, but I just feel the focus of this product is very narrow due to Surface RT being less popular product.

lgnationrc · Mar 28, 2014

vectron said:
I really enjoyed the story behind your move to China and starting a business in there. I'm sure it will be inspirational for a lot of people!

Regarding the project, it's a good idea, but... here is a big problem I see with it. Your product is catered to a small group of people who bought original Surface RT (probably on fire sale when they drop the price). I know you really like it and still enjoying it, but in a big picture Surface RT (arm processor based, right?) was a huge flop for M$. On top of that, if they decide to release a new version of it and re-design location of speakers, your design will have to be changed.. Do you know what I mean?

Don't take it in a wrong way, I'm just trying to help you out with my opinion (I review a lot of products, see my signature link). The product you come up with is a good idea, but I'm not sure if its suitable for KS or IGG unless you set a low target. XDA is not the best place to promote it; you need to go directly to MS/Surface forums and communities to get a feedback from there and see if people will be interested to buy it. Then, maybe sell it through ebay or Amazon? Of course, I could be wrong, but I just feel the focus of this product is very narrow due to Surface RT being less popular product.

PM sent and thank you or the feedback!

e.mote · Mar 29, 2014

To add to what vectron said...

My first take on seeing the product was OH LOOKIT A MICKEY MOUSE SURFACE! awww that's sooo cute...

I suspect, however, that that isn't the desired effect Surface owners will be looking for. You are looking at your product from a purely functional view. However, consumers place a higher importance on aesthetic and stylistic aspects. From this, you can't pay people enough to use the "ears," let alone thinking of charging for them. Excuse the blunt words, but it's reality.

My second comment is that you need to think of your market, and not yourself, when creating a new product. As vectron said, Surface RTs are obsolete, with a small userbase. If you want to make something like this (ignoring my first comment), then you need a universal-fit model to fit any tablet. There are indeed many mobile devices with backward-firing speakers that can benefit from this.

Non-Apple tablets are very underserved for accessories, especially Windows tablets. If you are that targetting that niche, there are many things to try.

To name one, Windows/Android tablets are always starved for powered USB ports, and I've looked high and low for a suitable battery-powered USB hub to velcro onto the back of my tablet, but none such exist (one did exist, but it's no longer being made). Granted, this is an order of magnitude more complex than the mentioned silicone slip-ons, but there is wide demand for such.

Good luck with your business.

lgnationrc · Mar 30, 2014

Thank you for the feedback!

https://www.kickstarter.com/projects/1463948377/ears-for-the-surface-tablets

GoodDayToDie · Mar 31, 2014

Surface RT and Surface 2 may not be doing well (though there's more than enough customers of them to make something like this work out financially), but the Ears are also available for Pro and Pro 2, and those are pretty popular...

e.mote · Mar 31, 2014

Frankly, for the trivial amount OP was asking, he could well have covered it himself. KS has morphed from its original mission of crowdfunding seed money to be a PR vehicle, as well as feasibility feedback for marginal ventures. This particular is among the latter.

OP's post confirms this, as it was more for PR than getting opinions, since opinions only matter BEFORE committing to a proj, not after. This thing was going live regardless of feedback. Taking OP's KS blurb at face value, my guess is that this is more about the process rather than the end product, ie OP is gathering info for future widgets, presumably via the KS route, and a simple & cheap widget to start was ideal, regardless of its appeal. In short, a dry run.

Extrapolating from the 2-day take, the proj could conceivably make the nominal 5.5K amount ($348 / 2 * 30 = $5220), although normally interest is highest the first few days, then tapers off. But OP miscalculated on the "sweet spot" amount, and the $5 slot (that most backers opted for) is used up. He'll have a tougher time convincing people to pay $10 for the next slot up.

But as said, my impression is the means is the end in this case, and OP is laying the groundwork for more KS ventures. It would be better if the proj gets to its goal, as then he can get more data about the carry-through rather than just the lead-up. But it's not particularly important. He has already gotten a valuable piece of info about how much his widget is worth (about $5 incl shipping).

SixSixSevenSeven · Mar 31, 2014

e.mote said:
To name one, Windows/Android tablets are always starved for powered USB ports, and I've looked high and low for a suitable battery-powered USB hub to velcro onto the back of my tablet, but none such exist (one did exist, but it's no longer being made). Granted, this is an order of magnitude more complex than the mentioned silicone slip-ons, but there is wide demand for such.

not a full hub but:
http://www.amazon.co.uk/Digital-Additions®-Battery-Extender-Batteries/dp/B002PHC1XU
^Battery pack with USB port
USB power injector cable:
http://www.newtech.cat/w/en/1473-USB-2-0-Cable-Double-Power-Injector--2xAM-AH--1-2m.html

Mains powered USB hubs are usually barrel jack connector. USB to barrel jack cables exist to use the above battery pack with a hub directly.

Neither option is the clean 1 piece unit but they are functional if you absolutely require a battery powered hub.

GoodDayToDie · Mar 31, 2014

Of *course* the majority of the first 50 backers are going to go for the "get this thing half off" deal. That doesn't mean people wouldn't be willing to pay $10, just that they aren't going to pay 2x as much as they need to...

When I checked last night (midnight on US west coast), there were 0 people at the $10 or $15 levels. Now there are 7 and 1, respectively. That's not huge progress, but it's not bad for 11 hours in the middle of the night for the Surface's biggest market.

e.mote · Apr 1, 2014

>Of *course* the majority of the first 50 backers are going to go for the "get this thing half off" deal.

People don't cost-justify for small amounts. Yes, my $5-ceiling guess looks to be off, and the $10 mark looks to still be under the impulse-spend threshold for the widget. Also, I didn't take into account that KS isn't just about crowdfunding money, but crowdsourcing publicity.

I'd retract my "Mickey Mouse ears = bad" comment. This falls into the "conventional wisdom" category that oddball accessories that clash against prevailing fashion sense are eschewed by the main. I think that still holds, but given the small numbers involved here, this isn't the main. For fringe projects, being unusual and weird is a plus in that it catches people's attention, and the money amount is small enough for impulse buy.

Yes, I dare say that if OP had shaped the ears to be like Mickey's, or Batman's, or a nekomimi shape (as a backer had requested), then the widget would have added "decorative" appeal. It can become a conversation piece. (How about glow in the dark?) Pragmatic concerns like "how does this work with a case" don't come into play until after the purchase, which are irrelevant for impulse buys.

Consumer buying and selling is mainly about psychology, and each platform has its own idiosyncracies. I've not paid attention to KS as a platform, but looks like I'll need to put it on my to-do list.

As said, all this is valuable data for OP as well as anybody who wants to make a go at the crowdfunding route--much more valuable than the actual project itself.

GoodDayToDie · Apr 8, 2014

Congrats on passing your goal! Only 1/3 of the way through the campaign, too. I've seen some buzz online about this. Sorry I don't do more social media stuff myself. :-/

lgnationrc · Apr 11, 2014

e.mote said:
Frankly, for the trivial amount OP was asking, he could well have covered it himself. KS has morphed from its original mission of crowdfunding seed money to be a PR vehicle, as well as feasibility feedback for marginal ventures. This particular is among the latter.

OP's post confirms this, as it was more for PR than getting opinions, since opinions only matter BEFORE committing to a proj, not after. This thing was going live regardless of feedback. Taking OP's KS blurb at face value, my guess is that this is more about the process rather than the end product, ie OP is gathering info for future widgets, presumably via the KS route, and a simple & cheap widget to start was ideal, regardless of its appeal. In short, a dry run.

Extrapolating from the 2-day take, the proj could conceivably make the nominal 5.5K amount ($348 / 2 * 30 = $5220), although normally interest is highest the first few days, then tapers off. But OP miscalculated on the "sweet spot" amount, and the $5 slot (that most backers opted for) is used up. He'll have a tougher time convincing people to pay $10 for the next slot up.

But as said, my impression is the means is the end in this case, and OP is laying the groundwork for more KS ventures. It would be better if the proj gets to its goal, as then he can get more data about the carry-through rather than just the lead-up. But it's not particularly important. He has already gotten a valuable piece of info about how much his widget is worth (about $5 incl shipping).

Not to get into conflict here but I want to say that this KS campaign was all about raising money and this thread was all about getting feedback. Since I have no money to produce these myself, this project would have never happened if the goal was not met. Period. I don't see the point to continue to put money into a project or business venture if people are unwilling to buy it. The whole point of Kickstarter. It doesn't make good business sense to me to continue to pour funds into a dying/dead business. There has to be an exit strategy. Mine was, if Kickstarter didn't meet the goal, the project will stop.

And no, no future Kickstarter projects planned. Personal I prefer to deal with angel investors. Yes, I have more projects and business' planned for the future, but none on Kickstarter for the foreseeable future.

I wanted more sound on my Surface, I thought the Surface crowd would share the same feelings as me, I have to put food on the table. Lets make a business!

lgnationrc · Apr 11, 2014

GoodDayToDie said:
Congrats on passing your goal! Only 1/3 of the way through the campaign, too. I've seen some buzz online about this. Sorry I don't do more social media stuff myself. :-/

Thank you! A much followed writer for Cnet Twitted about Ears and my project took off! It is back down again but I reached my goal. Surface owners are so far and few in between and Ears are very niche, so it is hard to get through to enough people. But it has been exciting to watch my project go.

Thanks!

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Microsoft Surface Ears, for low volume problems

lgnationrc

Senior Member

vectron

Senior Member

lgnationrc

Senior Member

e.mote

Senior Member

lgnationrc

Senior Member

GoodDayToDie

Inactive Recognized Developer

e.mote

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SixSixSevenSeven

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GoodDayToDie

Inactive Recognized Developer

e.mote

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GoodDayToDie

Inactive Recognized Developer

lgnationrc

Senior Member

lgnationrc

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