I wouldn't worry too much about this at all...
If there are Ads then the content will be free and if not no one will pay to watch commercials and the venture will fail.
as far as what this is about, @bhiga nailed it on the head...And I expect to see much more like this in time...
Brightcove is basically creating a provider side (B2B) business for themselves which basically is creating a Player technology that any content provider can use to make content available with ad insertion (or not) without having to code or maintain their own programming department to maintain the player software. In Brightcove's case they are using this technology to sell their Server services with a side portion of profits from Ad sales and commission. The issue will be does the content need to come from their servers to display ads or can the main content come from anywhere? My guess is the content must reside on Brightcove's servers for this to work well so it won't affect content sources that don't come from there (like Plex)
as @bhiga pointed out though....There is nothing in the DIAL or CCast guidelines thats says you can't use someone else's Player App to display your content. All you need is permission from the owners of that Player App in the form of Info needed to launch it. Some will charge for that info (license fee) some will not.
If MX Player came out with a comprehensive Player App for the CCast to be used with their Android App there is no reason why Plex, Twonky and even NBC, ABC and CBS couldn't use that MX version of the CCast player app when adding CCast support to their mobile apps and Website. Content providers will probably pay a licence fee to the developer of those Player apps they use.
Basically setting up a B2B App market for those developers smart enough to make a good CCast side Player app.
I get it that people don't want to pay (or pay a lot) for things they want to use, But the business model of today is Free to Play - Pay for Plus.
Plex is an example of this as is any app that has a PREMIUM version that removes Ads or adds features.
Even those apps that are FREE without ads usually have you paying a price such as data mining of it's users to sell to marketing companies. Still a price your paying albeit a price that isn't money.
Someone has to pay otherwise there is no reason for programmers to waste their time creating these things other than making them for their own personal use and then deciding well it's made why not share it.
And if they target the folks who have the money (aka Content Providers) it's better for us in the end. We get the free because someone is subsidizing it in order to get to us.
I'm all fine with that.
If there are Ads then the content will be free and if not no one will pay to watch commercials and the venture will fail.
as far as what this is about, @bhiga nailed it on the head...And I expect to see much more like this in time...
Brightcove is basically creating a provider side (B2B) business for themselves which basically is creating a Player technology that any content provider can use to make content available with ad insertion (or not) without having to code or maintain their own programming department to maintain the player software. In Brightcove's case they are using this technology to sell their Server services with a side portion of profits from Ad sales and commission. The issue will be does the content need to come from their servers to display ads or can the main content come from anywhere? My guess is the content must reside on Brightcove's servers for this to work well so it won't affect content sources that don't come from there (like Plex)
as @bhiga pointed out though....There is nothing in the DIAL or CCast guidelines thats says you can't use someone else's Player App to display your content. All you need is permission from the owners of that Player App in the form of Info needed to launch it. Some will charge for that info (license fee) some will not.
If MX Player came out with a comprehensive Player App for the CCast to be used with their Android App there is no reason why Plex, Twonky and even NBC, ABC and CBS couldn't use that MX version of the CCast player app when adding CCast support to their mobile apps and Website. Content providers will probably pay a licence fee to the developer of those Player apps they use.
Basically setting up a B2B App market for those developers smart enough to make a good CCast side Player app.
I get it that people don't want to pay (or pay a lot) for things they want to use, But the business model of today is Free to Play - Pay for Plus.
Plex is an example of this as is any app that has a PREMIUM version that removes Ads or adds features.
Even those apps that are FREE without ads usually have you paying a price such as data mining of it's users to sell to marketing companies. Still a price your paying albeit a price that isn't money.
Someone has to pay otherwise there is no reason for programmers to waste their time creating these things other than making them for their own personal use and then deciding well it's made why not share it.
And if they target the folks who have the money (aka Content Providers) it's better for us in the end. We get the free because someone is subsidizing it in order to get to us.
I'm all fine with that.
