I think it at least partially helped my cause that I emailed Asus technical help department several times about my bootloader unlock issue, as well as repeated unlock attempts with official tool (at the time on .78 WW firmware) - it eventually worked.
Make sure device connected to Internet when attempting BL unlock.
[I had CN device (non-Strix) with WW pre-flashed on purchase.]
Make sure device connected to Internet when attempting BL unlock.
[I had CN device (non-Strix) with WW pre-flashed on purchase.]