It looks to me like you are adding a line, not upgrading. My screen did not look like that. Don't use the special offers page. Log into your wireless account, check upgrade eligibility. If you are eligible they'll try to sell you on an iPhone but there'll be a link on the bottom right with a snowman that says other specials or something like that. It will bring up all phones, use the filter on the left to only show WP7 and add to cart and go through the process.
Sent from my Venue Pro using XDA Windows Phone 7 App
Sent from my Venue Pro using XDA Windows Phone 7 App