All the fastboot file you should put on one folder on the desktop.
Also you must put your recovery.img file too on that folder.
For your error:
Then follow these instructions
Press the “Start” button. The Flash actually failed for me, wait for it to complete to 100% it may FAIL or PASS! just make sure it gets to 100% leave your phone sitting for about 10 minutes AFTER RSD SAYS FAIL/SUCCESS.
If nothing is happening after 10mins, perform a battery pull. Power the phone on while pressing vol-down. “Fastboot” Will show up on screen. DONT PLUG IT IN YET. Press volume up and let your phone sit. You will see “Starting Fastboot protocol support" LEAVE IT UNPLUGGED
then you can continue to next step
press the windows key + R on your computer, type cmd and press enter
command prompt will open. type cd C:\users\YOURNAME\desktop\motounlock press 'enter'
Plug your device back into usb now
back in your command prompt window type "fastboot oem unlock" no quotes
You will now receive a warning along with a unique device ID
Type the following commands using your unique device ID (the numbers in the command prompt) in place of the ####
fastboot oem unlock ####
fastboot reboot
your moto will reboot. UNLCOKED!!!!!!!!!!!!!