What if you go into bootloader, and press nothing (any response to fastboot devices)? Fastboot mode is often the default bootloader mode, if a USB cable is connected.
ok so I managed to get it into fastboot with your last instructions here is the info from fastboot getvar all
Microsoft Windows [Version 6.1.7601]
Copyright (c) 2009 Microsoft Corporation. All rights reserved.
C:\Users\T.Hoey>fastboot devices
SH43MWM12276 fastboot
C:\Users\T.Hoey>fastboot getvar all
(bootloader) version: 0.5
(bootloader) version-bootloader: 3.19.0.0000
(bootloader) version-baseband: 1.29.214500021.12G
(bootloader) version-cpld: None
(bootloader) version-microp: None
(bootloader) version-main: 6.12.401.4
(bootloader) version-misc: PVT SHIP S-ON
(bootloader) serialno: SH43MWM12276
(bootloader) imei2: Not Support
(bootloader) meid: 00000000000000
(bootloader) product: m8_ul
(bootloader) platform: hTCBmsm8974
(bootloader) modelid: 0P6B10000
(bootloader) cidnum: HTC__001
(bootloader) battery-status: good
(bootloader) battery-voltage: 0mV
(bootloader) partition-layout: Generic
(bootloader) security: on
(bootloader) build-mode: SHIP
(bootloader) boot-mode: FASTBOOT
(bootloader) commitno-bootloader: 76df2b54
(bootloader) hbootpreupdate: 11
(bootloader) gencheckpt: 0
all: Done!
finished. total time: 0.139s