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HTC's False Advertisement and its denying the guilt, refusing to apologize

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Feb 28, 2011
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As many of you may know, Desire HD has been one of the most sold HTC Android OS based Smartphone in the shortest period since it was launched last year. One of the reasons for that is probably, and mostly because of its humongous 4.3” LCD screen which has been advertised and reviewed as a Super LCD (recognized as a S-LCD, equivalent to Super LCD) which is supposed to have a similar performance in a viewing angle and a battery life to Samsung’s Super AMOLED.

While I was shopping for an Android Smartphone, I was considering purchasing between Samsung’s Galaxy S and HTC’s Desire HD. What caught all my attention was Desire HD’s humongous 4.3” Super LCD screen as it was advertised on the official HTC website and many other information websites on Smartphones. So I went ahead and bought a Desire HD. I am not well educated with the Smartphone technology stuff and all so I didn’t notice the different between Super LCD and the regular TFT-LCD at first until I was outside under sunlight and was not able to tell what my phone’s screen was showing, while my friend’s Galaxy S was fully capable of showing the screen without so much trouble.

I wasn’t the only one who felt the same way and one of the consumers called HTC to inquire if the LCD screen on Desire HD is really Super LCD as advertised. What the representative said was quite shocking because it turns out that Desire HD just has the regular TFT-LCD.

A lot of consumers felt that the phone was falsely advertised and contacted with HTC about getting refunds for a false advertisement, but HTC made it sound like consumers were the ones who confused themselves by claiming that the term “Super” in Super LCD of Desire HD simply means that the size of the LCD screen is super big but not the kind of LCD HTC was advertising as a rival to Super AMOLED. Also HTC is insisting that they are responsible for neither confusions nor refunds for this incident. But there’s already a case where a wireless phone service provider promised and offered a full-refund to whoever purchased a Desire HD for a false advertisement in Denmark.

In the midst of all these problems, there was a conflict between consumers and a representative who is in a bit high position (supposedly his position is a General Manager, not just a regular normal call center counselor) at Customer Service Department of HTC Korea named Mr. Kim. While consumers were complaining about no-refund on this incident policy to Mr. Kim, he said something like.. “If you don’t like what we are offering, why don’t you just sue us?”. In hospitality industry, as a man in position of being in charge of Customer Service department, this kind of reaction should never be allowed nor present at all cost.

So with all the problems present, I’ve personally contacted HTC Taiwan and HTC Korea about the incident and asked them for an official statement to apologize for this false advertisement to current consumers of Desire HD’s in Korea to begin, corrections in advertisements of Desire HD’s, better Customer Service quality in Korea.

They denied that they falsely advertised the kind of LCD in Desire HD and all they were saying was that Super LCD of Desire HD has nothing to do with the kind of LCD screen and it just means the size is super big. They also refused to make an official apology statement. Yet, they have changed the ads, specifications of Desire HD on their official websites… and so on. It’s just cheap.

And plus, HTC’s new Incredible S has Super LCD as well and despite the 0.3” difference, the quality of two screens look awfully different. Has HTC researched and developed a new Super LCD within about half a year? Huh?

I’ve spent so many days fighting against HTC through phones, internet, emails etc just to get an official apology but it seems that I have failed to accomplish most of my goals. Maybe I was too soft on them. I’ve thought about a lawsuit but suing someone in South Korea isn’t just that easy like I would have done it in the United States. That’s why I am going on a “NO HTC Campaign” and spreading the words around the world so one day, HTC can realize consumers have powers and are not that stupid anymore to just accept what a company has to say.

Consumers have “lawful consumer rights” to know the correct information on products, be educated about consumer rights, organize a consumer organization to fight against the company, and participate to give advices to company and so on.

To this point, I’ve recommended Desire HD as one of the best android Smartphones to get and it is, I think, still true. Many people have purchased Desire HD just because they trust me that much and I’ve recommended this phone so strongly. But the quality of customer care at HTC degrades the performance of Desire HD and I really with that I would not have recommended HTC products. From this point, I am not going to buy any HTC related products whatsoever and I also am going not to recommend any HTC related products to people around me and hopefully everyone around the world.

I’m just a consumer who wanted to buy a decent smartphone with all the information I knew and wanted to be happy about it, nothing more and nothing less.
 

hungry81

Senior Member
Apr 23, 2009
584
83
I was feeling sympathy for you untill I googled SAMOLED vs SLCD and found many many informative comparasons between the two (many actually comparing SAMOLED desires with SLCD desires), and in all the ones I have seen SAMOLED is better in power consumption and in veiwing angle, but SLCD is not far behind in terms of normal use clarity.

As with crapple dont fall for company propaganda, and ALWAYS do your own research.

I wont be boycotting HTC, as I like many of their devices including the Desire but I wont automatically purchase their latest device either.
 
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Step666

Retired Forum Moderator
Jan 13, 2009
3,752
1,043
...its humongous 4.3” LCD screen which has been advertised and reviewed as a Super LCD (recognized as a S-LCD, equivalent to Super LCD)
I'm not familiar with Korea but here in the UK HTC have never advertised the screen as being S-LCD, no reputable website has ever advertised it as such, no competent reviewer has ever claimed it's S-LCD.
Here is the Engadget article on the announcement of the Desire HD, it also contains a copy of HTC's press release - neither describes the screen as S-LCD.

If you have purchased a Desire HD from a website or retailer that has claimed the screen is S-LCD, then that's a matter you have to take up with that website/retailer.
But it's nothing to do with HTC themselves, they're not responsible for mistakes made by third parties.
 
Feb 28, 2011
6
0
my concern is that...

It had been officially advertised on HTC website as a Super LCD...

A lot of users including me have evidents to prove so....

I don't know what to do..

All I wanted was a sincere apology.. that's all.
 

scottyd035ntknow

Senior Member
Dec 8, 2010
381
23
So you are a guy you say is listened to by many on these forums about getting the Desire, yet you did no actual research and just toed the company line before you bought one? Huh? Wtf are you trying to sell here? HTC makes some great phones. In my experience, I've been able to go to wireless stores and test drive/compare phones before I buy them. Maybe you should do the same before complaining about falling for corporate advertising like some idiot yuppie.
 

Maedhros

Senior Member
Sep 24, 2008
997
128
Toronto
Perhaps you were looking at the NA Desire HD which DOES have a SLCD?

I don't remember the Desire HD launched in Europe being advertised as SLCD? or am I mistaken?
 

ErOR22

Senior Member
Sep 22, 2010
476
38
New Zealand
I remember before I bought a DHD I've done heaps of research on it to know what I'm getting and what to expect. Anyway, I bought it from this store here in NZ: http://www.einfo.co.nz/shop/product_info.php?products_id=20720

As you can see it is advertised as a S-LCD screen, and it was like that everywhere I looked including the official site. It didn't say S-BigDisplay, it said S-LCD. If it were meant to mean something else they should of pointed it out.

I've used the phone before I bought it to make sure I like it but I wouldn't know the difference between S-LCD/TFT.

I will bring this into future phone considerations, HTC is great but I will explore the options.

Is there some way of checking the screen type? I ask because I might try to get a refund...
 
Last edited:
Feb 28, 2011
6
0
So you are a guy you say is listened to by many on these forums about getting the Desire, yet you did no actual research and just toed the company line before you bought one? Huh? Wtf are you trying to sell here? HTC makes some great phones. In my experience, I've been able to go to wireless stores and test drive/compare phones before I buy them. Maybe you should do the same before complaining about falling for corporate advertising like some idiot yuppie.
@scottyd035ntknow

Can you not read what I wrote up there? It was officially advertised as a Super LCD on the OFFICIAL HTC WEBSITE and was also ADVERTISED AS A SUPER LCD ON A TELEVISION FOR FOUR MONTHS.
And when I bought my phone was just right after it was launched in Korea. At the official press conference and the showcase it was also introduced as a Super LCD.

So you are saying it's my fault to trust a company who makes some great phones according to you?

Now what kinda bullshit are YOU TRYING TO SELL HERE?

I AM VERY SORRY I COULDN'T GO CHECK OUT A PHONE THAT WAS NOT EVEN OUT YET AT THE STORE BY THE TIME I HAD MY DESIRE HD.

When I went to a phone store to check out that Desire HD which was not out by the time I went to the store, they gave me a brochure of it saying that it comes with a SUPER LCD.

I've done my fair share of research so don't even bring up "You didn't do yo ****" bullshit here now.

HTC Korea admitted and corrected the ads but hasn't apologized about the fact that they deceived a lot of consumers and that is why I have posted a thread here.
 
Feb 28, 2011
6
0
Perhaps you were looking at the NA Desire HD which DOES have a SLCD?

I don't remember the Desire HD launched in Europe being advertised as SLCD? or am I mistaken?
I've checked with HTC Taiwan (supposed to be like a headquarter I guess) and they said it's no Super LCD in any technical terms. Super just means that the size of LCD is SUPER BIG.

It's just a regular TFT-LCD.

In addition, there was a case in Denmark where a wireless service provider gave out a full refund for the false advertisement of HTC's Desire HD's LCD.

Idk why a service provider would give out a refund but in some part of this globe they acknowledge the problem and take the full responsibility for it I guess.
 
Feb 28, 2011
6
0
So you are a guy you say is listened to by many on these forums about getting the Desire, yet you did no actual research and just toed the company line before you bought one? Huh? Wtf are you trying to sell here? HTC makes some great phones. In my experience, I've been able to go to wireless stores and test drive/compare phones before I buy them. Maybe you should do the same before complaining about falling for corporate advertising like some idiot yuppie.
Quick question. @scottyd035ntknow


Can you even tell the difference between SLCD and the regular TFT-LCD with your bare eyes?

So you can tell that the other screen is consuming less power just by looking at two LCD's right?

WTF are you trying to sell? HUH?

And by that bullshit you are saying, if I can't trust the ads, reviews, press conferences, your bare f-ing eyes, and so on, who should I trust then?

Please tell me how so I don't have to go researching on a phone for a week before I press that pre-order button on the official online phone store.

Or you can go f yourself.
 

greenstuffs

Senior Member
Jun 29, 2010
1,709
21
Palma, Spain
I think people put htc in a very high pedestal, I mean what can you expect from a company who sell you phones with dust under the screen, glued and taped parts inside the phone and whats worse, breaking and flexing in some of their high end offerings, you also have inconsistent build quality from their different plants located in taiwan, shanghai and shenzhen.

Oh I forgot all what matters is that cheap die cast aluminum unibody, which htc fanboys are so hanged up with because it means quality, I only buy htc if it is dirt cheap.

Sent from my SAMSUNG-SGH-I897 using Tapatalk
 

givmedew

Member
Jul 16, 2010
16
0
I doubt they did anything to intentionally misleed anyone. As far as an apology they can not under any circumstance offer an apology unless they loose a law suite. If they apologized that apology would be used against them.

Now as for the people who bought the phone. I can look at a Droid X and say eww that screen is washed out and say no thanks I can look at a fascinate and go wow that looks great and then make a decision to buy a thunderbolt because its good enough and I like the features.

The bottom line is you shouldn't need them to tell you the screen looks good you should be able to see for yourself and make a decision based off of that. You are the one who made the mistake.

Buyers have rights but also buyer beware. Also if that screen was good enough before you knew it wasn't slcd then it was good enough stop complaining.

Also I doubt the will get in trouble unless they had a - in there or used slcd or s-lcd.

Sent from my ADR6400L using Tapatalk
 

_Claney_

Member
Apr 18, 2011
9
1
Victoria
I think people put htc in a very high pedestal, I mean what can you expect from a company who sell you phones with dust under the screen, glued and taped parts inside the phone and whats worse, breaking and flexing in some of their high end offerings, you also have inconsistent build quality from their different plants located in taiwan, shanghai and shenzhen.

Oh I forgot all what matters is that cheap die cast aluminum unibody, which htc fanboys are so hanged up with because it means quality, I only buy htc if it is dirt cheap.

Sent from my SAMSUNG-SGH-I897 using Tapatalk

glad my phone didn't come wrapped in duck tape and dusty lol
 
THIS MESSAGE is about: HTC Corporation Lacks Global Managerial Cohesion

NOTE: THOSE WITH TWITTER 140 ATTENTION SPANS, SKIP AHEAD.

From what I've read here I have a few comments and observations:


1) I don't know the org chart of HTC as a global corporation, and how spread out they have become in their primary functional areas of R&D, product design, programming & UI development, localization & carrier customization, parts & sourcing, manufacturing & assembly, packaging, wharehousing & distribution, customer support, warranty support, sales & marketing, international branding, regional branding.

2) I say this from the perspective of knowing, for example, that Apple has divisions in France, Germany, Spain, Ireland, Africa, Greece, all over the world -- and they are, to the best of my knowledge, almost independently run and operated from Apple America... with Presidents and corporate structures, and often completely separate warranty handling processes from country to country.

3) So too I have experience first hand how HTC has, in its growth spurt, been experiencing regional differences in operational quality -- and I would add - competence. For example: When the original unlocked HTC Desire (GSM) was being sold in April of 2010 in UK and Europe and India, many many people had pre-orders PAID FOR and theye were in queue for these orders to be shipped to them initially end of March 2010, then date pushed to beginning of April 2010... But then something very shifty occurred:

At this time last year the HTC Desire (first version) was such a hugely in demand phone, that HTC'd supply chain did not have enough inventory in the supply chain to feed all the demand. And HTC made a very terrible decision. In order to kiss-ass and satisfy T-Mobile UK, whose walk-in customers were asking for this phone left and right, but yet T-Mobile UK was OUT OF STOCK, HTC authorized the huge (i mean gigantic) diversion of the shipment of phones wharehoused and being trucked in for fulfillment of UNLOCKED PRE-ORDERS which had been paid for as early as February and March -- to be re-routed and trucked in to T-Mobile UK stores... In so doing, they pushed vague messages to major distributors in UK like Clove and handtec, who had thousands of customers so excited to get their unlocked phones finally -- describing some uncontrollable delay that would cause another 2 weeks before the unlocked phones would be shipped.

Customers and distributors figured this out very fast, collectively, and HTC should have paid a price for this in terrible PR, but they managed to skate by because they did push out the unlocked inventory one week later rather than 2 -- and even though in total they were one month later than promised, customers were so thrilled by the phones and their workmanship that the storm went away.

4) But what this speaks to is managerial operational dysfunction at HTC, in at least some regional operations -- and Europe is a HUGE primary region for HTC customers and has been since at least 2003, around the time these forums started with the very first HTC smartphone, the XDA (for those of you who never knew how and why these forums were named XDA)

Let me now state for clarity: I LOVE HTC phones. For me, the product design is gorgeous, and has been leading the industry for years, since 2003... And I am on my 5th HTC smartphone in a row in 7 years time. So I "come in praise of HTC", not to spite it. HTC CHINA, where the magic happens, clearly has known what they're doing for years. MY QUESTION IS: as they have grown, and inevitably have needed to open more and more regional offices in other countries, how well have all these operations been integrated into one corporate culture with a unified operational code? MY ANSWER: NOT VERY WELL AT ALL.

I think that last year's really quite successful "YOU" branding campaign for HTC -- its first ever -- had two purposes. The first was obvious: To present to the world, and to consumers, its NAME and face -- which had long been buried as the unnamed brand behind T-Mobile's and other carrier's phones... And with the meteoric resurgence of Motorola and their droid franchise of phones, HTC -- a king of smartphones -- was suddenly dwarfed and marginalized. To stay alive they had to become known to consumers, not just carriers. That was their primary aim.

However, I would argue that purpose #2 was to provide a unifying glue for the international string of operations that comprised "HTC" in all the affiliate countries. I think the very fact that we see these abberations speaks to elements of autonomy which were vestages of a company run not as a consumer brand company but as regional distribution hubs only -- and that all of this has abruptly changed --- and thus the "YOU
campaign and "quietly brilliant" would bring unified branding -- and brand discipline -- to all of these perhaps semi-rogue operations, tightening them up into a singular culture worlwide, with a consistent brand experience wherever consumers went, but also wherever managers went too.

5) Further supporting the wild aberrations in quality control of how HTC operates/ doesn't operate as a uniform company in all regions of the world (IT DOESN'T -- AND THAT'S WHAT SPEAKS LOUD AND CLEAR IN THIS THREAD), I just went through 3 months of battling with HTC AMERICA's Warranty Division over their initial refusal to honor their warranty obligations on my HTC Desire -- while it was still under ONE YEAR old -- and with my phone having a TWO-YEAR warranty. I accused them, correctly so, of not honoring their UK Warranties (where I purchased the phone). They insisted they do. I said "No, you don't. You don't even know the TERM of the warranty"

"All HTC products have a 1 year warranty"

"No, you're wrong, and clueless about your own corporation. I am reading the warranty right now, and I have the worldwide care pamphlet here as well which I am going to PDF and send you -- which is ridiculus because YOU should have it or go to your own company's website and download it from the web -- if you know how... It says very clearly it;s a TWO YEAR WARRANTY --"

"Well we've never seen that"

"Well have you ever considered that warranties can vary region to region?"

** I was speaking to the senior level executive at HTC AMERICA at their corporate headquarters at Bellevue Washington -- they don't even know how their own global company works.

I have detailed this fully in another thread (you can search for it), but I never followed up the final chapter of it. It's a waste of time. I have a summary statement after dealing with all if these entities within HTC America: Warranty Repairs in Stafford Texas, Warranty Escalations in Indianapolas, Supervisor and head of the Warranty Escalations Department in Indianapolis, who was appalled by the behavior in Texas and fast-tracked my repair, but also with senior executive level corporate customer complaints for HTC America in Bellevue Washington, who also assured me the problem would be handled, apologizing for the handling.

It was nevertheless flubbed yet again, with HTC Corporate failing to send the actual email authorization to HTC Escalations in Indianapolis, who had to give Stafford Texas the go ahead to perform the work (which is all completely absurd to begin with because it was under warranty and this was a defective USB port which was widely reported and easily googled "HTC DESIRE microUSB port"). Thus, an already delayed under-waranty repair was delayed just sitting there in what was supposed to be a top-escalated state, first-in-queue fix and fed-ex back, instead gathering dust for over a week until I called to see what was going on.

I couldn't believe how many cross-checks could be fouled up, and yet they were. Finally, that day, the device was repaired and I was told it was in labeling to be fed exed out that same day, as it had been pre-approved for OVERNIGHT delivery. I was so excited to go to my service bureau next day to get the device. But it didn't arrive. nor the next day, or the next, or next or next or next or next or next. But 7 days later I get the FED EX GROUND shipment, despite Head of Warranty Operations Escalations Department in Indianapolis (a really nice, and really competent person who was on the short end of the stick of OTHER people's F*ups, including Bellevue's, and Stafford, Texas). She was so embarrassed. On the phone at the end of our call she said "I have good news, here is your Overnight FedEx tracking # they've just sent me"

But Texas Warranty center, in a final act of total clutziness, entered Fed Ex ground.

6) I apologize for the long message, but to me it is a different way of approaching the problem cited in this thread:

From what it sounds like, the problem is isolated to Korea and the way it was advertised there offcially in HTC stores, on websites, in TV ads. And, based on what others are saying, it seems to be an aberrartion from the norm - where it was NOT advertised that way elsewhere.

CONCLUSIONS: I am sorry to say that I agree with other person that you will not get an apology because it would be a legal admission of wrongdoing; and that is a legal liability that would immediately make them in breech of so many things -- there is no way they are going to voluntarily put themselves in that position.

This is why they will lie to you and then chnage their ads. It is despicable and deplorable. But in this case -- and I know this is a horrible thing to hear -- you have only a few choices: a) you will not get what you want, that is unless you want to devote your life to this for the principle of it, and allocate about $100,000 minimum in legal costs to bring about litigation for false advertisement or fraud or deception IN KOREA. I strongly advise you not do this. b) you do as you have said you will do: punish with your pocketbook, and refuse to buy their products anymore. And given you are an opinion leader, you take down the business that would come from colleagues of yours, ripping it away from HTC.

NOTE: I understand that what this LACKS is moral satisfaction: When someone smugly tells you "if you don't like it, you can sue us", you want to smack them in the face for such arrogance and disrespect for a customer. And I know exactly how it feels. You want them to FEEL the loss of your business.

Well, look, they may not. They probably won't.

But thus is what I told the honcho at Corporate at HTC, expecially after the 3rd and 4th screwup:

"Listen, may I ask how long you have worked for HTC?"

"3 years"

"Okay. ... And in Stafford it was 2 years. And in Escalations is was 3 and a half years. I don't mean this with any attitude at all, but I doubt very seriously that you can find very many people, IF ANY, working there at HTC AMERICA who have been working there longer than I have been buying your phones, 7 years. You see, I know your products way better than you do. And you need to understand how disrespectful it is to have some automaton in Warranty Repair in Texas read off of a screen, get my RMA wrong, and tell me my phone has had its seal broken and I tell them no it hasn't, and they sternly tell me yes it has and we have pictures -- only to then say "what was that RMA again" --- and I tell them again, and then they say "I was looking at the one under yours; how can I help you"... and you need to start understanding you better respect your customers because HTC has just a sliver of marketshare now, and it is very expensive to create a new customr, and a lot cheaper to keep an existing one. So when your operation saves you a nickel and dime and you treat people the way you have been, you're losing customers, and that is not a growth business. And if you would permit me I would like to add this one fact to that:

At the start of 2010, when the droid came out and the Nexus One came out, I saw the stats and breakdowns of Android devices, and I just figured that with HTC having invented the first touchscreen smartphones, that they were probably ranked maybe #3 or so. They weren't. They were wany down maybe #8, and a tiny fraction. I was very astounded. So I really think you should give thought to what I am saying. ...."
So, I just want to say that despite the flood of product models HTC has every quarter -- and despite the fact that I still love their phones, I am getting a bad taste in my mouth. And HTC China better wake up -- they better get a handle on their international operation, because they don't have a handle on it right now, that is for certain.

One last comment: Blow off the jerks who come onto these threads and scold you with "you shoulda done your homework". I've been at these forums now a good # of years -- a lot of the people who've been here longer have left, they've moved on since the site changed hands. But this type is very familiar. Whether on this forum or any tech forum. They're a breed of know it alls you;d like to just squash with your shoe like a cockroach. They add no value. They're just around to **** on other people - and they generally take great delight in it. Do your best to ignore them. They usually can't stand me -- and believe me the feeling is mutual.

/quicksite
 
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dani26286

Senior Member
Oct 26, 2010
249
9
New York, NY
I've checked with HTC Taiwan (supposed to be like a headquarter I guess) and they said it's no Super LCD in any technical terms. Super just means that the size of LCD is SUPER BIG.

It's just a regular TFT-LCD.

In addition, there was a case in Denmark where a wireless service provider gave out a full refund for the false advertisement of HTC's Desire HD's LCD.

Idk why a service provider would give out a refund but in some part of this globe they acknowledge the problem and take the full responsibility for it I guess.


well, yeah, cuz in some parts of the world people continue to consume their business in a professional fashion, which in the usa,this concept will most probably fade away with att buying tmobile ... still , this cant help but remind me about the bad screen/ good screen on the glacier ( which is a variation of dhd for tmo), still,tmo accepted their bad ( dont know exactly if in htc name to or not) and exchanged it for me... twice !!! thats why one gets his 14 to 30 days right to return a sub advertised or deffected device that shoudnt of passed QC ... of course,if htc is that sneaky with their loyal fanbase, they should be asheamed of them selfs, but that doesnt mean they are less the innovators they are ... imo !
 
Feb 28, 2011
6
0
Thank you very much for your thoughtful tip..

I've had my eyes sucked into the monitor while reading your post... so true and so ..empathetic... it feels like I was that consumer in your post.

My head is just too occupied with my work and this cherry to top off. I may need to re-think my strategy here... or quit.

But I appreciate your concern and help. Thank you.
 

MartyLK

Senior Member
Apr 19, 2010
3,968
177
Oklahoma City
I was feeling sympathy for you untill I googled SAMOLED vs SLCD and found many many informative comparasons between the two (many actually comparing SAMOLED desires with SLCD desires), and in all the ones I have seen SAMOLED is better in power consumption and in veiwing angle, but SLCD is not far behind in terms of normal use clarity.

As with crapple dont fall for company propaganda, and ALWAYS do your own research.

I wont be boycotting HTC, as I like many of their devices including the Desire but I wont automatically purchase their latest device either.
I was about to side with you on the assessment of S-LCD till you dis'd Apple. The iPhone 4 LCD is the best there is for common LCD tech and, according to me simply looking at my iPhone 4 and SAMOLED equipped Samsung Focus, has just as good of viewing angle. My HTC Inspire (Desire HD) has excellent viewing angle but it isn't as good as my iPhone 4.
 

MartyLK

Senior Member
Apr 19, 2010
3,968
177
Oklahoma City
I did a cursory comparison of my HTC Inspire (AT&T Desire HD) and my HTC HD2. The HD2 has a common LCD (non-TFT) and the Inspire is suppose to have a S-LCD (TFT, IPS). I pulled up the same picture on both units and they look very much the same. The Inspire has deeper and richer colors, but both units look the same in viewing angle. There is no difference in the viewing angle that my eye can detect.

For reference, a TFT LCD is the best type of LCD. The iPhone 4 uses a TFT LCD and is the same as a Super LCD or IPS type LCD. My opinion would be that the Inspire has a common LCD (non-TFT) as it is almost identical to the known common LCD (non TFT) of the HD2.

I wish you well in your campaign and hope you are successful.
 

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    I was feeling sympathy for you untill I googled SAMOLED vs SLCD and found many many informative comparasons between the two (many actually comparing SAMOLED desires with SLCD desires), and in all the ones I have seen SAMOLED is better in power consumption and in veiwing angle, but SLCD is not far behind in terms of normal use clarity.

    As with crapple dont fall for company propaganda, and ALWAYS do your own research.

    I wont be boycotting HTC, as I like many of their devices including the Desire but I wont automatically purchase their latest device either.
    1
    THIS MESSAGE is about: HTC Corporation Lacks Global Managerial Cohesion

    NOTE: THOSE WITH TWITTER 140 ATTENTION SPANS, SKIP AHEAD.

    From what I've read here I have a few comments and observations:


    1) I don't know the org chart of HTC as a global corporation, and how spread out they have become in their primary functional areas of R&D, product design, programming & UI development, localization & carrier customization, parts & sourcing, manufacturing & assembly, packaging, wharehousing & distribution, customer support, warranty support, sales & marketing, international branding, regional branding.

    2) I say this from the perspective of knowing, for example, that Apple has divisions in France, Germany, Spain, Ireland, Africa, Greece, all over the world -- and they are, to the best of my knowledge, almost independently run and operated from Apple America... with Presidents and corporate structures, and often completely separate warranty handling processes from country to country.

    3) So too I have experience first hand how HTC has, in its growth spurt, been experiencing regional differences in operational quality -- and I would add - competence. For example: When the original unlocked HTC Desire (GSM) was being sold in April of 2010 in UK and Europe and India, many many people had pre-orders PAID FOR and theye were in queue for these orders to be shipped to them initially end of March 2010, then date pushed to beginning of April 2010... But then something very shifty occurred:

    At this time last year the HTC Desire (first version) was such a hugely in demand phone, that HTC'd supply chain did not have enough inventory in the supply chain to feed all the demand. And HTC made a very terrible decision. In order to kiss-ass and satisfy T-Mobile UK, whose walk-in customers were asking for this phone left and right, but yet T-Mobile UK was OUT OF STOCK, HTC authorized the huge (i mean gigantic) diversion of the shipment of phones wharehoused and being trucked in for fulfillment of UNLOCKED PRE-ORDERS which had been paid for as early as February and March -- to be re-routed and trucked in to T-Mobile UK stores... In so doing, they pushed vague messages to major distributors in UK like Clove and handtec, who had thousands of customers so excited to get their unlocked phones finally -- describing some uncontrollable delay that would cause another 2 weeks before the unlocked phones would be shipped.

    Customers and distributors figured this out very fast, collectively, and HTC should have paid a price for this in terrible PR, but they managed to skate by because they did push out the unlocked inventory one week later rather than 2 -- and even though in total they were one month later than promised, customers were so thrilled by the phones and their workmanship that the storm went away.

    4) But what this speaks to is managerial operational dysfunction at HTC, in at least some regional operations -- and Europe is a HUGE primary region for HTC customers and has been since at least 2003, around the time these forums started with the very first HTC smartphone, the XDA (for those of you who never knew how and why these forums were named XDA)

    Let me now state for clarity: I LOVE HTC phones. For me, the product design is gorgeous, and has been leading the industry for years, since 2003... And I am on my 5th HTC smartphone in a row in 7 years time. So I "come in praise of HTC", not to spite it. HTC CHINA, where the magic happens, clearly has known what they're doing for years. MY QUESTION IS: as they have grown, and inevitably have needed to open more and more regional offices in other countries, how well have all these operations been integrated into one corporate culture with a unified operational code? MY ANSWER: NOT VERY WELL AT ALL.

    I think that last year's really quite successful "YOU" branding campaign for HTC -- its first ever -- had two purposes. The first was obvious: To present to the world, and to consumers, its NAME and face -- which had long been buried as the unnamed brand behind T-Mobile's and other carrier's phones... And with the meteoric resurgence of Motorola and their droid franchise of phones, HTC -- a king of smartphones -- was suddenly dwarfed and marginalized. To stay alive they had to become known to consumers, not just carriers. That was their primary aim.

    However, I would argue that purpose #2 was to provide a unifying glue for the international string of operations that comprised "HTC" in all the affiliate countries. I think the very fact that we see these abberations speaks to elements of autonomy which were vestages of a company run not as a consumer brand company but as regional distribution hubs only -- and that all of this has abruptly changed --- and thus the "YOU
    campaign and "quietly brilliant" would bring unified branding -- and brand discipline -- to all of these perhaps semi-rogue operations, tightening them up into a singular culture worlwide, with a consistent brand experience wherever consumers went, but also wherever managers went too.

    5) Further supporting the wild aberrations in quality control of how HTC operates/ doesn't operate as a uniform company in all regions of the world (IT DOESN'T -- AND THAT'S WHAT SPEAKS LOUD AND CLEAR IN THIS THREAD), I just went through 3 months of battling with HTC AMERICA's Warranty Division over their initial refusal to honor their warranty obligations on my HTC Desire -- while it was still under ONE YEAR old -- and with my phone having a TWO-YEAR warranty. I accused them, correctly so, of not honoring their UK Warranties (where I purchased the phone). They insisted they do. I said "No, you don't. You don't even know the TERM of the warranty"

    "All HTC products have a 1 year warranty"

    "No, you're wrong, and clueless about your own corporation. I am reading the warranty right now, and I have the worldwide care pamphlet here as well which I am going to PDF and send you -- which is ridiculus because YOU should have it or go to your own company's website and download it from the web -- if you know how... It says very clearly it;s a TWO YEAR WARRANTY --"

    "Well we've never seen that"

    "Well have you ever considered that warranties can vary region to region?"

    ** I was speaking to the senior level executive at HTC AMERICA at their corporate headquarters at Bellevue Washington -- they don't even know how their own global company works.

    I have detailed this fully in another thread (you can search for it), but I never followed up the final chapter of it. It's a waste of time. I have a summary statement after dealing with all if these entities within HTC America: Warranty Repairs in Stafford Texas, Warranty Escalations in Indianapolas, Supervisor and head of the Warranty Escalations Department in Indianapolis, who was appalled by the behavior in Texas and fast-tracked my repair, but also with senior executive level corporate customer complaints for HTC America in Bellevue Washington, who also assured me the problem would be handled, apologizing for the handling.

    It was nevertheless flubbed yet again, with HTC Corporate failing to send the actual email authorization to HTC Escalations in Indianapolis, who had to give Stafford Texas the go ahead to perform the work (which is all completely absurd to begin with because it was under warranty and this was a defective USB port which was widely reported and easily googled "HTC DESIRE microUSB port"). Thus, an already delayed under-waranty repair was delayed just sitting there in what was supposed to be a top-escalated state, first-in-queue fix and fed-ex back, instead gathering dust for over a week until I called to see what was going on.

    I couldn't believe how many cross-checks could be fouled up, and yet they were. Finally, that day, the device was repaired and I was told it was in labeling to be fed exed out that same day, as it had been pre-approved for OVERNIGHT delivery. I was so excited to go to my service bureau next day to get the device. But it didn't arrive. nor the next day, or the next, or next or next or next or next or next. But 7 days later I get the FED EX GROUND shipment, despite Head of Warranty Operations Escalations Department in Indianapolis (a really nice, and really competent person who was on the short end of the stick of OTHER people's F*ups, including Bellevue's, and Stafford, Texas). She was so embarrassed. On the phone at the end of our call she said "I have good news, here is your Overnight FedEx tracking # they've just sent me"

    But Texas Warranty center, in a final act of total clutziness, entered Fed Ex ground.

    6) I apologize for the long message, but to me it is a different way of approaching the problem cited in this thread:

    From what it sounds like, the problem is isolated to Korea and the way it was advertised there offcially in HTC stores, on websites, in TV ads. And, based on what others are saying, it seems to be an aberrartion from the norm - where it was NOT advertised that way elsewhere.

    CONCLUSIONS: I am sorry to say that I agree with other person that you will not get an apology because it would be a legal admission of wrongdoing; and that is a legal liability that would immediately make them in breech of so many things -- there is no way they are going to voluntarily put themselves in that position.

    This is why they will lie to you and then chnage their ads. It is despicable and deplorable. But in this case -- and I know this is a horrible thing to hear -- you have only a few choices: a) you will not get what you want, that is unless you want to devote your life to this for the principle of it, and allocate about $100,000 minimum in legal costs to bring about litigation for false advertisement or fraud or deception IN KOREA. I strongly advise you not do this. b) you do as you have said you will do: punish with your pocketbook, and refuse to buy their products anymore. And given you are an opinion leader, you take down the business that would come from colleagues of yours, ripping it away from HTC.

    NOTE: I understand that what this LACKS is moral satisfaction: When someone smugly tells you "if you don't like it, you can sue us", you want to smack them in the face for such arrogance and disrespect for a customer. And I know exactly how it feels. You want them to FEEL the loss of your business.

    Well, look, they may not. They probably won't.

    But thus is what I told the honcho at Corporate at HTC, expecially after the 3rd and 4th screwup:

    "Listen, may I ask how long you have worked for HTC?"

    "3 years"

    "Okay. ... And in Stafford it was 2 years. And in Escalations is was 3 and a half years. I don't mean this with any attitude at all, but I doubt very seriously that you can find very many people, IF ANY, working there at HTC AMERICA who have been working there longer than I have been buying your phones, 7 years. You see, I know your products way better than you do. And you need to understand how disrespectful it is to have some automaton in Warranty Repair in Texas read off of a screen, get my RMA wrong, and tell me my phone has had its seal broken and I tell them no it hasn't, and they sternly tell me yes it has and we have pictures -- only to then say "what was that RMA again" --- and I tell them again, and then they say "I was looking at the one under yours; how can I help you"... and you need to start understanding you better respect your customers because HTC has just a sliver of marketshare now, and it is very expensive to create a new customr, and a lot cheaper to keep an existing one. So when your operation saves you a nickel and dime and you treat people the way you have been, you're losing customers, and that is not a growth business. And if you would permit me I would like to add this one fact to that:

    At the start of 2010, when the droid came out and the Nexus One came out, I saw the stats and breakdowns of Android devices, and I just figured that with HTC having invented the first touchscreen smartphones, that they were probably ranked maybe #3 or so. They weren't. They were wany down maybe #8, and a tiny fraction. I was very astounded. So I really think you should give thought to what I am saying. ...."
    So, I just want to say that despite the flood of product models HTC has every quarter -- and despite the fact that I still love their phones, I am getting a bad taste in my mouth. And HTC China better wake up -- they better get a handle on their international operation, because they don't have a handle on it right now, that is for certain.

    One last comment: Blow off the jerks who come onto these threads and scold you with "you shoulda done your homework". I've been at these forums now a good # of years -- a lot of the people who've been here longer have left, they've moved on since the site changed hands. But this type is very familiar. Whether on this forum or any tech forum. They're a breed of know it alls you;d like to just squash with your shoe like a cockroach. They add no value. They're just around to **** on other people - and they generally take great delight in it. Do your best to ignore them. They usually can't stand me -- and believe me the feeling is mutual.

    /quicksite