>If their aim was just to sell insurance they'd have biased the drops to show the Nexus 7 taking more damage in the hopes of frightening all those new Nexus owners. Obviously.
My, such certitude. It must be nice to know everything.
I'm not blessed with such gifts, but taking this thread as a microcosm, then there apparently is no need to "frighten" the viewers to secure the desired response. Of the 8 people with replies in this thread, two have responded they will be buying a policy, one has looked up pricing (which is halfway there). One has already bought, so we'll exclude him.
The sample size is admittedly small, but two, possibly three, out of 7 is a wonderful conversion rate for an advertisement.
I'll leave my credentials at the door, but I would posit that there is no need to "scare" people. It's enough to heighten their sensitivity to effect the desired behavior.
Additionally, given that this material is directed at the geek set (who tend to be more fanboys than not), then positioning the N7 as the "winner" would more likely secure a favorable reception than if the N7 had come out the "loser." Per selective input, we tend to filter out material we disagree with. HEY, WE KNOW ANDROID AND NEXUS 7 RULE, RIGHT? AND HERE'S YET MORE PROOF. Indeed, some had mentioned of bias in assessing N7's damage.
Yes, the above are suppositions. But they're supported with evidence and reasoning, rather than hot air.
>Why did they tell people to go and buy a cover instead of buying their insurance?
Because that would make it obvious that it's an advertisement. Adverts are most effective when you don't think of them as adverts. Per above, you don't need to hit people on the head with a hammer. A nudge usually works better.
>If the "true" purpose of the video is to sell more insurance (only they know for sure) then they most certainly did the right thing by making the iPad look more fragile.
Actually, no. The target audience for this advert is mainly N7 owners. It's a common tendency for people to check for reviews and comparisons of their new purchases AFTER they buy, to look for affirmation of their choice.
Another tendency is that people are most receptive to buying a policy immediately before or after their main purchase, ie N7 owners at this point. If you've already had your tablet for a while, then you are less likely to buy a policy.