"This deal is all about the device," said Sherif Mityas, a partner in the retail practice of global management consulting firm A.T. Kearney. "As Apple proved, you need to have the content and the device. Malone has the content, and Barnes & Noble has the device. You're not buying the stores; you're buying the Nook."
These are my thoughts exactly. The big question going forward is whether a pure hardware manufacturer can survive going forward, or whether you're going to have to offer a device as well as its content, following the path trailer by Apple (and which Amazon appears to be gearing up to follow also).