I wish I could say it wasn't , but technologically the EU is years behind the USA.
NFC payment is supported by banks, for instance. I've got an NFC chip in my bank card and it's been activated. I can use it wherever I wish.
But the shops? They're still using the phone lines for their pin machines.
The same pin machines they used 18 years ago, which don't support contactfree payment, let alone online payment.
And the NFC system is quite a bit older in the USA than Google Wallet.
There's no point introducing online payments if the shops thenselves won't and can't accept it.
Hell, most places don't even properly have 4G yet.
And as Larry Page has said; Until the EU starts moving forward technologically, Google Pay is not coming to the EU.
Google isn't the problem here. It's the government, and in particular the shop owners.
Many of which don't even have an internet connection in the shop. Little hard to recieve online transactions that way.
So you want Google Wallet, stick a boot up your government's arse to get them to invest in technology. Until they do, it's not happening.
That's what we get for having atechnical, primitive primates as our countries' leaders.
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