just noticed your post above.
Package with 'ota' is for upgrade thru working android.
Other one (with Chinese letters) is for spflash tool.
I said many times that you have to use your preloader and metazone when doing 'format' or 'format all+ download'.
do you have any preloader file or metazone? how did you even do the format without it? the program shouldn't let you start flashing without that, you could brick your motherboard, maybe you already did.
make a copy of whatever is left there.
Maybe you will get your preloader and scatter if you haven't deleted it yet.
Or if you don't care about device brick you can download my device preloader and metazone from this post-87744815
then and add these files to 'v7.3.8 folder' and do 'format all+ download'. It may work or it may brick device too.