Hit the nail on the head again. OP is frankly just whining because it's not as easy to root or develop for this device as they expected (not that they seem to be doing any development work themselves, of course). Rooting and flashing, sanctioned or not is never without risk, even on a Nexus device (which the OUYA most certainly is not). Clearly they're forgetting how annoying it is to root devices with OEM-locked bootloaders or flash-protection (S-ON).
Personally, I find the challenge of getting it rooted, unlocked and seeing what I can make it do to be half the fun of owning any Android device. If you want it all given to you on a platter and to know what it's really like to be "locked into a software eco-system", go buy an Apple device.
For me, and probably a number of other true Android fans or gadget fans in general on this forum, there's nothing quite like that feeling of crapping yourself when you think you're bricked something, followed by the uplift when it finally gets past the boot logo!
And OP, I'm no tough guy, but I do know a dip**** when I see one. Look back at your posts and try and tell me I'm wrong, honestly, when I liken you to the stuck-up kid in the playground that ruins the game because someone isn't playing it how he thinks they should. Android is a developer eco-system. If something's not right, either wait patiently for someone to fix it, muck in, or get out.