You have no idea how huge the process that goes into these updates is. Sony doesn't only have to maintain a base OS (which is pretty easy for them), but they have to make sure all their own applications (Walkman, Album, contacts and dialer, calendar, camera, messages, TrackID, Energy Saver, Back-up and restore, email, first-start guide, Timescape, FM Radio, Update center, Smart Connect, Films, the built-in keyboard and whatever I forgot) also work perfectly on the new version. AND they need to make sure the data from the old versions can be migrated to the new versions without causing problems.
Add to that that Sony never just updates software without changing anything else (like Samsung). Every single update Sony does brings extra functionality, something no other device manufacturer ever does. ICS brought us the new media apps and some extra Keyboard features. JB will bring us the new 2013 lockscreen and styling! That's the second major update that again brings a huge amount of improvements that will once again make your phone feel like a new device.
People should be happy with the way Sony does their updates. The things they add with every update (whether it's ICS or JB) are usually a lot more interesting than the things Google adds.
(And to the person who wanted the cyan icons in the notification bar: dear god please no, those things are horrible - simple yet elegant black and white styling is vastly superior, especially with the rest of Sony's skin design. The icons Sony uses aren't the old Gingerbread ones, those had more shading.)
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