To be fair, the Edge probably has better battery life, but, the G5 hits 4.5-6hr SOT depending on my usage. I played a game for ~2 hrs and lost 30%, and the game is pretty intensive. As for brightness, perfect in daylight for me and the color temp is a tad blue for me.Let me explain my case: I had a G2 which I really liked, I really wanted the G5 (but decided against it and got an S7 Edge). But I am still keeping an eye on this forum, because maybe some updates may change things like maximum brightness, color temperature or improve battery life, or maybe LG will release an extended battery (maybe increasing the phone length a bit) and then the G5 will become a possibility again.